Marketing English Vocabulary

Fall short of demands. But the supply of home care workers is likely to fall short of demand. (Forbes) August car sales fell short of the industry’s expectations.
the overriding business objective
to be at odds with. The desire of shareholders for long-term value creation may be at odds with the demands of suppliers and distributors for continuity, security and satisfactory margins.
to seek to drive cost from their businesses
to be adept at advertising and branding activities
company puts its future in jeopardy.
capture unintended outcomes
signify. What strategic focus does the move signify?
taken for granted. It is no longer sufficient for companies to become marketing orientated – that is taken for granted.

Spread the love